THE BRAND
THE FOUNDER
Sung Soo Kim, the founder of SRHY, is deeply rooted in Seoul, where he finds endless inspiration. After 16 years immersed in prestigious houses such as Bulgari, Kenzo and Givenchy, he turned his passion for capturing moments into an olfactory journey. As a photographer, Sung Soo Kim expresses emotions through his fragrances, inspired by moments and places that have touched him.
Each fragrance in SRHY is personally crafted by Sung Soo Kim, combining his global experiences with the creative pulse of Seoul. His scents transport you through meaningful moments, offering an emotional connection to both personal memories and universal experiences.
OLFACTIVE REFLECTION
SRHY, derived from "Saranghaeyo," meaning "I love you" in Korean, evokes the emotional depth of life’s most significant moments. Using the finest ingredients and eco-friendly practices, SRHY invites you on a sensory journey, reconnecting with your true essence through the art of fragrance.
FINE PRODUCTION
SRHY uses the finest quality raw materials, sourced from around the world. It employs a traditional manufacturing process known as SLOW MATURATION, where months of low-temperature aging enhance the richness and depth of natural scents.
SRHY & ENVIRONMENT
SRHY is committed to sustainability. Its glass containers are made from high-purity glass for easy recycling, and the label stickers are designed to be removed without leaving any residue. The packaging is crafted from eco-friendly paper certified by Green-E and the Forest Stewardship Council (FSC™), reflecting SRHY’s dedication to nature conservation.
DESIGN
SRHY’s container design captures the essence of fragrance with a focus on elegance and simplicity. The clear, cylindrical body with a slanted top offers a modern take on traditional fragrance bottles, while the black spray nozzle and matching overcap enhance the sleek, contemporary aesthetic.
SPECIFICATION
The glass container, measuring 51.5mm in diameter and weighing 193g, ensures an optimal grip and weight distribution. Finished with the FIRE POLISHING technique, it offers enhanced durability and superior transparency compared to conventional glass. With each spray, the exceptional diffusion system reveals the refined quality and craftsmanship of the fragrance.